Film Festival PR Toolbox (with Infographic)

from Amy Grey

The essential elements you need to successfully publicize your film.

1. Production Stills
Photos sell your film. Ensure you have plenty of images available of the film and crew, especially the director, as well as posed shots of the actors

2. Filmmaker Statement
A statement expressing your passion and what motivated you to make the film

3. Film Synopsis | Logline
A summary of your film that conveys the key story in only two sentences

4. Press Release
A professional press release specifically written to be of interest to journalists and media

5. Website
An internet presence that captures the “brand” of your film and includes a trailer, a downloadable electronic press kit (EPK), and information on screenings