5 Best Practices for Indie Film Marketing & Distribution (with Infographic)
from Sheri Candler
1. Learn to research relentlessly. There shouldn't be a term or tool being used in the independent film space that you are unfamiliar with. When you encounter a new one, look it up, and learn about it. It is integral to your job.
2. Understanding marketing concepts and distribution paths are key components of your work. Whereas selling to a buyer who then took a film out to the market was normal procedure in the past, today's producer needs know all of the different avenues to bringing a film to an audience.
3. Building an authentic personal brand identity, and cultivating and engaging directly with an audience are essential components of your marketing. Your following in the social space is an asset to any project you work on.
4. Crowdfunding is fast gaining acceptance by audiences. For ultra low-budget films, patronage, rather than investment, is a healthier and freer way to support an artist. Producers need to be aware of how crowdfunding works and how to conduct a successful campaign.
5. Building up attention at a film festival and not providing a mechanism for an audience to be able to watch/buy the film at the same time is not the best strategy. Have a distribution plan in place that can be activated very soon after awareness of your film has been built. Languishing on the festival circuit hoping for a sale is not the best route to monetization.
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